About Monacellars

Monacellars prides itself on delivering the best customer service to its wholesaling and retail operations. With a range of over 7000 + products, you can be sure they will have something you have been looking for, or maybe you will find something new to enjoy with our ever-changing range.


Founded over 30 years ago in 1991 by the Monacella Family, Monacellars started as a Small Retail Store in Gippsland’s then-premier industrial town, Morwell. The Monacella family spotted an opportunity in the liquor wholesaling market, for which now they supply most areas of Gippsland. 


With its large warehouse & distribution centre, and a fleet of trucks, it now services over 700 + liquor & coffee customers throughout Gippsland & greater Victoria.


‚ÄčThe Monacella family in 2021 ticked off 30 years of business and is excited to be opening new stores in Gippsland to be more than ever your locally owned one-stop-shop for all your beer, wine, and spirit needs.


Monacellars keeps its customers up to date through its social media channels, which highlight weekly red deals, with daily posts. The social platforms also continually highlight new products and giveaways so it’s a good place to see what is happening.


We are very much your LOCAL family-owned and operated liquor merchants supplying from the sea to the city, to the mountains, and everything in between, we service customers all over Victoria.


Our specialised team of locals at every store can help cater for orders big or small, accommodating to suit your event requirements from parties, weddings, festivals, and everything in between. Cool room trailer hire is also available, as well as competitive deals, delivery, and returns offered on your orders.